SENDAI -Towards a Disaster-Resilient and Environmentally-Friendly City

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• Promotion of Sendai E-Action

Urban Development

Promotion of Sendai E-Action

Green wall at Tamakisan salon

In light of the experience during the Great East Japan Earthquake, which fuel supplies were severed and power supplies were interrupted for an extended period of time, starting from 2013, dissemination and enlightenment activities based on cooperation between citizens, businesses and government were commenced with the goal of encouraging the practice of 3Es (energy saving, energy generation, and energy storage). In addition to placing exhibits at events, etc. for promoting establishment of zero carbon lifestyles and business styles, other initiatives such as the operating online awareness programs and the publication of informational videos were also adopted.